Sweet melancholy: This exhibitions concept is dedicated to the very often mistaken view on the feeling of melancholy. On two floors, this complex topic will be brought closer to the exhibitions visitor, throughout an interactive experience.

The first floor deals with historical and psychological contexts, whereas the second floor focuses on the interactive and physical experience. The exhibition relates to the stress of everyday life and social compulsion of always being happy which leads to a feeling of thoughtfulness and longing.

The exhibitions experience leads into the feeling of getting deeper and deeper into this dreariness and shows how important this process is for every individual to develop and to find inner peace and relaxation — a process which will be symbolized by integrating a spiral shape into the exhibitions room concept as well as in branding elements such as the logo.

FH Joanneum Informationsdesign
Exhibition Design
Concept
Chiara Köck, Johanna Plösch, Hannah Filzmoser, Kristina Reischl
Visual Identity
Kristina Reischl
CGI
Kristina Reischl